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BRAND BUILDING

BRAND BUILDING

Author: Lindsay Merwald/Wednesday, January 09, 2019/Categories: Industry News - Graphic

(Quoted from Kelsey Johnson & Signs of the Times. Full article here.)
When I joined the signage and graphics industry a few years ago, I really didn’t know what I was getting myself into. I was immediately overwhelmed by the scope of the market – you mean, basically anything can be wrapped in vinyl?
As I immersed myself in the world of print, one application immediately drew my attention and helped me to grasp just what digital printing can produce: building wraps. Everyone’s seen a huge graphic on the side of a building. I know I had admired my fair share, even before “printhead” and “out-of-home advertising” were part of my vocabulary. Now I find myself not just admiring a wrap, but wondering how many panels were printed and what installation was like. Here, we have three print service providers happy to detail their larger-than-life building wrap jobs.


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