(Quoted from Melissa Donovan and Digital Output Magazine. Full article here.)
They say imitation is the sincerest form of flattery and the graphic arts is no stranger to that. When a new trend or application catches on, print buyers take notice. More often than not, print service providers (PSPs) are asked “Can you do this?” and are shown an example of the graphic in question.
Digitally printed wallcoverings and wallpaper are no exception. “Once people are introduced to the concept of custom printed wallpaper—and it is still fairly new—the demand to replicate it in other spaces grows almost immediately from those who do not have it within an organization. We have seen this happen repeatedly,” shares Harvey Meister, CEO/owner, GDS Retail & Display Graphics/BranDecor.
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