(Quoted from Marshall Atkinson and Screenprinting Magazine. Full article here.)
It’s a simple request: The client just needs “the best idea ever for a T-shirt design.” Oh, and several more customers want the same thing this afternoon. Better get cracking!
Coming up with a steady stream of fresh ideas is very difficult. Not only that, but sometimes in this industry we get bogged down thinking we can only sell customers what’s right in front of us. We don’t think much about collaboration or expansion.
We need to accelerate that creativity as much as we can. This will open your mind to new opportunities and push more designs of higher quality through your art department.
Click here to read the full article from Marshall Atkinson and Screen Printing Magazine.