(Quoted from Printwear. Full article here.)
Building a brand identity on social media is a great idea for almost any company, but it can have its pitfalls. Here are five mistakes to avoid when using social media on behalf of your company.
- Being where your audience is not: It sounds like a no brainer, but a lot of companies neglect to figure out who their target audience is, much less what social media platforms they might be using. Remember, you can have the best message and the coolest profile in the world, but if you’re speaking to people who don’t want what you have to sell, the message and the cool factor don’t matter. You need to talk to the people who want your goods or services, and that means being on the platforms they use.
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