(Quoted from Printing Impressions. Full article and podcast available here.)
The decision to move PRINTING United to a virtual event made its way into my inbox a few weeks ago. Certainly, I was disappointed. That sentiment rang true for many others who commented on my LinkedIn post about the news.
Pat McGrew and Deborah Corn recorded a podcast with Mark Subers and Jack Noonan for #ThePrintReport before the show was moved. In that podcast Mark outlined the data they were monitoring to keep the event in-person, in Atlanta in October, and how they were measuring it. Shortly after that, things changed.
In this podcast, Mark came back to speak with us about the point of no return and decision to move the event online that followed, how the online experience will focus on attendee and exhibitor engagement, and PRINTING United's continued commitment to serve the community.
Click here to listen to the the full podcast.