(Quoted from Graphics Pro. Full article here.)

It’s an understatement to say COVID-19 changed everything in 2020. Many of us are still scrambling to figure out just what the long-term effects of this will be for the decorated apparel industry, as well as for the industries we serve.

But there’s one immediate takeaway—your customers’ buying habits and behaviors have changed. To be competitive in this next normal, your shop needs to acknowledge and address these new buying behaviors.

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