(Quoted from Graphics Pro. Full article here.)

Recently, we’ve seen a shift into digital on-demand eCommerce market printing — that is, one-of-a-kind units responding to online purchasing. The pandemic has accelerated this shift.

In addition to DTG, hybrid printing is ideal for the new business model that is trending: smaller quantities with a higher degree of personalization.

With hybrid, you can incorporate special effects that you cannot do with DTG alone. These special effects allow you to distinguish your printed designs further and set them apart. Hybrid printing, with its unique advantages, opens the door to new markets and opportunities for those willing to embrace it.

In my conversations with printers about how to market hybrid decorating, there is a new market to be inspired, a blue ocean space.

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