(Quoted from Ted Stahl's Blog. Full article here.)
Do you want to sell more T-shirts? You have two options. First of all, you can sell MORE to customers you already have. Or, you can focus on finding MORE customers. Most people are always looking for more customers. If you need ideas on how to find more customers, one of the best marketing techniques is finding a niche. What’s a niche? By definition, it’s a specialized segment of the market for a particular kind of product or service. In short, it’s what you do best. Or what you would like to do best!
Your niche can be something you are good at, such as printing numbers on shirts. Or perhaps it’s printing stickers. Maybe you specialize in bling, glitter and foil designs. That’s right. Niches can be products. Niches can also be services. Your niche can be that you’re the only custom t-shirt store in your town. Or the only one that is open evenings. The beauty of finding a niche is that it can be what you want it to be. You can decide. You can have fun with it.
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