(Quoted from MagnaColours. Full article here.)

Back in March this year, independent Swiss testing and certification organisation TESTEX held a webinar focusing on the importance of chemical certifications such as ECO PASSPORT by OEKO-TEX in the textile industry when it comes to sustainability and protecting human health.

Helen Parry, Managing Director at Magna was delighted to be invited to take part in the discussion. In this blog post, we round up some of the key discussion points and findings.

The Rising Demand for Transparency

Q: Consumers want transparency and to know if their clothes or toxic or harmful. How is the sector responding the rising demand for transparency and how are you supporting the fashion industry in becoming more transparent?

Helen Parry: Consumers are becoming much more savvy about the products that they’re buying and want more sustainable products and transparency. If you look at the trends right now, with Nike introducing bio-derived dyes into their footwear. That kind of limited-edition range sells straight away. People are becoming more aware of what is actually possible from a chemical perspective, and are demanding even more from the manufacturers such as ourselves, we need to rise to that challenge.

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