(Quoted from Graphics Pro. Full article here.)
Have you ever passed by a banner and had no idea what it was advertising? It doesn’t matter if a banner features beautiful graphics, eye-catching colors, and clever slogans; if the audience doesn’t know what to do with what they see, it’s a moot point.
Before you start designing your banner, try to answer a few basic questions about the application:
1. Where will this banner be viewed from – indoors, outdoors, at a distance, up close, from a moving vehicle?
2. What size should the banner be?
3. How long will this banner be displayed?
4. Will it be reused?
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