(Quoted from Screen Printing Magazine. Full article here.)

In 2021, we saw TikTok solidify itself as a global social media powerhouse. Some proactive screen printers took advantage of this. Clever Fools, a Kansas City, Kansas-based streetwear brand, was one of them. They showed us the power of TikTok by achieving a stunning number of views, likes, and follows on the platform when we profiled them at the start of the year.

“Videos are the new wave if you want to grow your business. I think showing people what you do and giving people info is the way to go. There’s just so many people who think my videos are cool, and then they’ll buy some merch just to support me,” says Trinkle.

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