(Quoted from Wide Format Impressions. Full article here.)

Wide-format printing, a large and resilient category, continues to show potential for growth and profitability. Definitions vary, but for our purposes, wide-format means inkjet devices with printing widths of roughly five feet and greater.

Encompassing many applications — posters, banners, pop-ups, labels, back-lit displays, textiles, home décor, wall art, and packaging — it also excels at very short runs with variable printing and customization. If you are planning to expand into wide-format, consider the following..

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