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The Show Must Go On: Producing Concert Apparel in Today's Environment

The Show Must Go On: Producing Concert Apparel in Today's Environment

Author: Tesa Pearman/Monday, July 25, 2022/Categories: Industry News - Textile

(Quoted from The Apparelist. Full article here.)

The live entertainment and events industry has gone through massive change in the last couple years. When COVID brought everything to a screeching halt, those who print concert, festival, and live entertainment apparel found themselves wondering what would happen to their business. The good news is, many were able to pivot quickly, and now with the live entertainment industry making a comeback, things are looking up.

For those who specifically serve this clientele, printing these T-shirts and apparel entails a few extra considerations, such as working with super-tight deadlines, meeting high expectations, and constantly creating art that speaks to a massive fan group.

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