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Professional skateboarder Louisa Menke and Editor of female and LGBTQ+ skate platform Dolores Magazine Raisa Abal, each created bespoke deck designs to symbolise what skateboarding means to them, alongside documenting their journeys to becoming female skaters as part of a video series. Both are based in Barcelona, which is also the home of Roland DG’s newest Creative Centre in Europe, and where Roland DG was able to bring their creative visions to life.
Roland DG has a rich heritage in sport, enabling athletes and professional sport teams to create customized sports kits, surfboards, vehicle wraps and other sports apparel and equipment using its printing technology. The campaign aims to highlight the full range of customization print possibilities with Roland DG. The TrueVIS VG3-640 is aimed at sign, graphics and personalization markets and can be used for a wide range of applications from signage and banners to vehicle graphics, stickers, and labels.
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