(Screen Printing Magazine. Full article here.)

Over the past 10 years or so, the word “sustainable” has seen an emergence in the printing industry as an aspirational element. Many businesses are choosing a more sustainable garment, which feeds into customer demand. However, simply using a recycled or organic apparel item falls short of making that product sustainable. There’s more to the story, and it involves how you decorate the shirt. You should consider three ideas when thinking about being more sustainable.

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