(Wide-Format Impressions. Full article here.)

The technologies used are often the same, and the end products often require similar materials and finishing steps. Even the images — which are comprised of a mix of messaging and decoration — may, to the outsider, look much the same. What is truly different about the hospitality segment is instead the project management involved, the logistics of putting printed elements where they belong, and the person or entity a company might work with during the course of the job.

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