(Cadalyst. Full article here.)

Wide-format printing offers a variety of benefits including the ability to communicate large amounts of visual and technical information both quickly and precisely. It can also be very effective at engaging clients and customers, providing more versatility beyond an e-mail in their inbox.

While many devices today provide all sorts of information at the touch of a button, reading and referencing printed materials can be more effective at drawing a reader’s full attention. It provides a space free of distractions, multitasking and other digital interruptions.

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