(From Apparelist. Full article here.)

Lincoln, Nebraska-based Relentless Merchandise (Merch) has a stake in the big game happening on Feb. 11. If the Kansas City Chiefs take down the San Fransisco 49ers in Super Bowl LVIII (58), the screen-printing shop will need to turn around 10,000 championship T-shirts in eight hours.

Wondering how a print shop lands a contract like this, Apparelist caught up with Nathan Richardson, co-founder and account executive at Relentless Merch. “My brother Matt reached out to someone in charge of contracts via LinkedIn and they vetted us, got us set up to do it,” he shares. The process started about two to three months ago, and Richardson says it was pretty straightforward. The contract holder asked about Relentless Merch’s equipment, requested a few samples, and that was it. They were in for one of the biggest sporting events in the world.

If the Chiefs do win, Richardson says the shop will work through the night. “We have a few extra people on staff for the night to make sure everything is streamlined,” he says. With a total of 24 employees, including himself, the team will get to work at 11 p.m. the night of the Super Bowl to have the 10,000 shirts ready by 8 a.m. Monday, Feb. 12.

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