(From Signs of the Times. Full article here.)

The International Sign Association (ISA; Alexandria, VA) has named Ryan Strowger as its new vice president of tradeshows and meetings, according to a press release.

Strowger previously served as chief events and corporate engagement officer at Optica, the New York-based society for the science of optics. He led Optica’s conference programming, event logistics and marketing, corporate membership, sales and sponsorship responsibilities, overseeing up to 30 topical conferences and major exhibitions for the organization. He will join ISA full time in June.

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