(From WhatTheyThink. Full article here.)

Since 1951, drupa, occurring every 3–5 years at the Messe Düsseldorf in Düsseldorf, Germany, has always been considered the bellwether of the graphic arts industry’s development and future. This year is unique; since the pandemic broke the regular rhythm, there is a lot of catching up to do. This makes it especially unique because the market requirements and technology changes during this period have increased their competition beyond the norm.

In anticipation of the drupa event, there is usually a “pre-drupa” media event. This has been the place for a sampling of the exhibitors to lay out what they see as their future direction and even pre-announce some of their latest technologies. This year, the event was held in March, two months before the official opening of drupa 2024. While there has always been an interest in assigning an identifying tagline that represents the highlight for each of the drupa events, this year we seem to have at least three. These are: digitalization, intelligent process automation, and sustainability.

Click here to read the full article