(Printing Impressions. Full article here.)

With the steady rise of convergence across the printing industry, it’s common for print service providers (PSPs) to offer a range of solutions to their customers. From wide-format to direct mail, commercial printers have expanded their reach to give customers a “one-stop shop” type of experience.

“Years ago, printers were more specialized,” Joe Marin, senior vice president, member services, at PRINTING United Alliance, says. “You had printers that just did wide-format. You had printers that were just digital. You had printers that were just commercial offset. And in order to survive, printers have had to bring all that in-house, because what they were finding is they’re having to outsource. And it’s like, ‘Well, wait a minute, I can keep this money in-house if I purchase the equipment, get some expertise on staff that knows how to operate this equipment, etc. I don’t want to say it’s ubiquitous now, but it pretty much is; printers have to do it to survive.”

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