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Champion Partners with Museum of Modern Art on Apparel Collab

Champion Partners with Museum of Modern Art on Apparel Collab

Author: Stephanie Thrall/Thursday, November 7, 2024/Categories: Industry News - Textile

(Apparelist. Full article here.)


Earlier this month, Champion announced that it launched a five-piece apparel collaboration with the Museum of Modern Art (MoMA) in New York City, as shared by Fashion Dive. The collection includes five different styles: a hooded jacket, baseball T-shirt, cardigan, bomber jacket, and sweatshirt, all of which are available in the MoMA design store at the museum in New York or through its e-commerce website.


According to the article from Fashion Dive, this isn’t the first time the two brands have worked together on a project. “The MoMA Design Store previously worked with Champion in 2017 as part of the museum’s ‘Items: Is Fashion Modern?’ exhibition,” the article explains. That collection was quite a bit more extensive. Rather than five pieces dropped as a collaboration, it showed more than 100 items of clothing and accessories and was meant to be a collection display. The featured items were those that impacted the world in the 20th and 21st centuries.


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