(Signs of the Times November 2024 Issue. Full article here.)

THE MOST PROFITABLE sale of the month. The coolest design from the past six months. The toughest sign to fabricate all year, one for which, as James Cota, JC Signs & Graphics in Clear Lake, MN, says, “[you] keep in mind how the sign will be installed and easily accessed for service while [you] are fabricating.” Ultimately, these and all signs are entrusted to installers to finish the job.

Our Brain Squad has some pretty strong feelings about what sign installers should do and shouldn’t do when carrying out that responsibility. “Know your installers and their capabilities,” says Cindy Gillihan from Gilly’s Super Signs in Placerville, CA. Good advice to get us started.

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