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High-End UV Flatbeds and the Changing Dynamics of In-Store Marketing

The use of screen-printing equipment for P-O-P and retail graphics declines as orders for shorter runs of more customized materials continue to rise.

Author: Lindsay Merwald/Thursday, May 14, 2015/Categories: Industry News - Industrial

 

(Quoted from Eileen Fritsch and Screenweb.com. Full article here.)

 It’s hard to believe that it’s only been about 15 years since the first flatbed inkjet printers to use UV-curable inks hit the market. So much has changed since 2000, both for firms that started out as screen printers and their clients in retailing and brand marketing.

Those first flatbeds were primitive by today’s standards. But they did open the door for large-format graphics firms, commercial offset printers, and others to compete with screen printers for short runs of large-format graphics on rigid, display-ready materials. Now, the throughput speeds and print quality of high-end digital flatbeds have advanced to the point where they have become economically viable options for producing longer runs of high-quality large-format graphics for P-O-P signage and retail displays

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