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Nazdar Announces Re-Branding

Nazdar Announces Re-Branding

New corporate colors will identify business units.

Author: Alex Hurst/Tuesday, October 21, 2014/Categories: Press Releases

Shawnee, KS – Nazdar is pleased to announce a new direction in the branding strategy of the company. The goal of these changes is to allow for the consumer to better identify the structure of Nazdar and understand each division’s name and purpose.

The core elements of change can be shown in two key areas:

  1. The company has combined style templates and graphic elements to produce an immediate visual connectivity. These revised templates include all forms of marketing and communication pieces.
  2. While the style templates and graphic elements have been combined to reflect one look, colors have also been defined that are unique to each division. This is intended to highlight the differences between each division, while also showcasing the company’s unity.

The combination of these two core changes will create a visual representation of the connectivity of the company’s divisions, while also noting their differences. The selected colors are shown below. All divisions will share the well-known black and red, with new colors identified for each division.

Nazdar SourceOne is the leading supplier of screen and digital printing equipment, inks and supplies. We maintain relationships with the world’s foremost manufacturers, providing best-in-class technology and quality to specialty graphic printers in the United States, Mexico and Central America. With a network of 17 locations, we deliver localized inventory, superior customer service and expert technical support to the graphic, textile and industrial markets. For more information about any of SourceOne's complete line of quality screen printing and digital products, visit the website at SourceOne.Nazdar.com or call 888-578-5713.


Nazdar SourceOne, Nazdar Ink Technologies, and Nazdar Consulting Services are divisions of the Nazdar Company. For over 90 years, Nazdar has partnered with specialty graphic printers worldwide by providing innovative products and technical service that optimize their production capabilities. For more information about Nazdar, visit the website: Nazdar.com.


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