(Quoted from Dan Marx Article on WhatTheyThink? Full Article Here)
The 2015 SGIA Specialty Imaging Industry Survey was conducted between January 1 and February 28, 2015. The data presented in this report is culled from the responses of 193 U.S. sign and graphics producers. To access more of SGIA’s Benchmarking Reports, visit SGIA.org.
Companies in the graphics and sign community primarily serve business-to-business customers. Three-fourths of companies serve these types of customers, while only 23 percent serve business-to-consumer customers. It is not uncommon for graphics producers to serve customers outside of their local area. Fifty-two percent serve accounts nationally; 62 percent serve regionally; and nearly two-thirds serve locally. Only 20 percent of companies responding serve internationally. Median annual revenue is $1,234,636.
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