(Quoted from Joe Clarke in the June 2015 edition of Printwear Magazine. Full Article Here.)

In the ensuing battle for press-time profits, plastisol ink has given sway to its aqueous adversary: water-based ink. Notwithstanding, what has seeped out of this colorful conflict is a bit of local testosterone—decorators who have mastered water-based printing in the U.S. show off their biceps first and then their aqueous image. Truth be told, the rest of the world is chuckling at our bravado. The U.S. is the most plastisol-dependent country in the imprinted sportswear business while water-based inks are the prosaic standard in other areas of the world. 

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