(Quoted from Sign & Digital Graphics. Full article here.)
Printed graphic advertising has always had a strong and effective presence in the sign industry—and always will for the foreseeable future. But the rise of electronic digital signage (EDS) has created opportunities for sign shops to find ways to combine new and established technologies to create more powerful ways to deliver advertising messages. Think of this concept as a new school/newer school pairing of two already successful media channels.
Click here to read the full article from Sign & Digital Graphics Magazine!