(Quoted form ScreenWeb.com. Full Article here.)

A picture may be worth a thousand words, but when you want to showcase a unique benefit of a new product and have only seconds to do it, two images may be better than one — provided they’re expertly designed and executed to do the job. When Cincinnati-based KDM P.O.P. Solutions Group (www.kdmpop.com) was asked to create a shelf wobbler to support the launch of Banana Boat’s new SunComfort Sunscreen, the challenge was to communicate that sand easily brushes off the person wearing the product, differentiating it from other sunscreens, at the store level.

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