(Quoted from ASI Central, C.J. Mittica. Full article here.)

It was four years ago that Latitudes and plastisol parted ways. The Portland, OR-based screen printer didn’t have a choice. Its top client – none other than Nike – had declared that all of its apparel decoration must be free of polyvinyl chloride, or PVC. And because plastisol contains PVC, a synthetic polymer, Latitudes had to rethink almost its entire approach to printing.

The decorator spent months researching and held multiple “PVC-Free Summits” to test its options. The owners of the shop even traveled to Europe to search for a solution. But when it came time to switch in November of 2011, Latitudes didn’t have the luxury to slowly phase out plastisol.

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