(Quoted from Screenweb.com. Full article here.)
Industry consultant, Screen Printing columnist, and 2 Regular Guys podcaster Terry Combs (www.terrycombs.com) is an “idea-a- minute” guy when it comes to marketing. Well, not exactly: He never quite reaches the promised number of niche market ideas he intends to share with audiences when he speaks on this subject, as he did at last year’s ASI Show Chicago and in a recent SGIA-sponsored webinar. (He’ll be covering the topic again at the Graphics Central Pavilion at ASI Chicago, at 1:15 p.m. on Thursday, July 17.) But the ones he does cover provide a wealth of ideas for any screen printer on the lookout for new opportunities. We compiled a list of five rules to live by gleaned from this 30-year screen-printing veteran’s stories.
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