(Quoted from Marshall Atkinson's blog, atkinsontshirt. Full article here.)

Frequent readers will know that I have a passion for sustainability in business.  It’s not an earth-crunchy, Birkenstock, hippie thing for me.  It’s all about business.  How did I get here though, and why do I want others to drink that same Kool-Aid?  Let’s look at what just happened, and then take a few steps backwards and see.

Click here to read the full article from Marshall Atkinson of atkinsontshirt.com