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Choosing the Right Window Film

Choosing the Right Window Film

Author: Lindsay Merwald/Monday, October 26, 2015/Categories: Industry News - Graphic

(Quoted from Sign & Digital Graphics Magazine. Full article here.)

Point of purchase graphics and displays continue to provide a major revenue generating opportunity for sign makers. It is a great time to take a fresh look at window graphics. While they are not a new application, the availability of new and improved inks, media, printing hardware and software has raised their achievable quality to a new level.

With today’s digital inkjet printing technologies, sign makers can easily produce one-of-a-kind display graphics to meet regional marketing requirements, as graphic modifications are significantly more cost effective than with traditional offset printing.

On the other hand, the continuous improvement of the digital imaging marketplace and all of its new technologies has made it more challenging for sign makers to select the right media for window graphics. With that in mind, the following are tips for specifying and creating eye catching window graphics that can be easily mounted and displayed by end users.

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