(Quoted from Charlie Taublieb and Screenweb.com. Full Article here.)

I’m not sure who the first garment printer to decide he could do a Pantone color match was. It was many years ago, and I’m sure the individual never realized the trouble he started. But I hope he had as much difficulty producing that job as most printers have today when trying to match Pantone colors, or even explaining them to their customers.
Our problems begin with the designers and the swatch books they use to select Pantone colors. These books, many designers don’t realize, were made for offset printing on paper. That’s why the Pantone books have “C” colors, for printing on coated white papers with a glossy finish, and “U” colors, for uncoated white papers, which have a matte finish.
So, what’s wrong with this picture? Well, we aren’t offset printers. We don’t print paper. Many of the garments we print aren’t white. Yet, this is the color reality that most garment printers must work with, at least some of the time.

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