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Secret Shop Strategies for Shirt Sampling Success

Secret Shop Strategies for Shirt Sampling Success

Author: Lindsay Merwald/Monday, December 21, 2015/Categories: Industry News - Textile

(Quoted from Marshall Atkinson at Atkinsontshirt.com. Full article here.)
Pardon the alliteration, I couldn’t help myself.  Does the constant craving for samples from your customers drive you a bit nutty?  If not tempered, it can quickly launch out of control.
Have you been pulling your hair out lately?
Samples for the most part are for someone else’s final decision making usually, but they can be for other purposes too, such as a photo shoot or a quality control procedure.
The intent for the article is to be more or less a walk through the sampling process to help you define your strategy on what might work for you in your shop.  Just read and use what you like and change or discard the rest.
Ok, let’s get started…

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