Sign industry veterans will attest to just how competitive a business it is. And perhaps nowhere within the sign world is competition more fierce than in vehicle wraps.

One expert recommends three areas where you can set yourself apart from the competition: by offering the best materials, better designs and top-notch workmanship.

Notice that price wasn’t mentioned? When it comes to vehicle wraps, there’s a saying: “Quality, Speed, Price—Pick Two.” Being known as the shop that does things cheaply may win you some jobs in the short run but it can hurt you down the road.

So let’s spend some time briefly on the three main differentiators

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