Consumer demand has been building significantly since 2012 for stylish, dual-purpose activewear separates that can take consumers from the gym to the office and even to a favorite late-night bistro. Activewear business is booming and the growth in the active arena has buoyed the total U.S. apparel market in the 12 months ended June 2014, according to global consumer research firm The NPD Group.
NPD reports that the activewear category–which includes a variety of pants, jackets and stretch tops in microfiber and Lycra spandex blends that can be worn as key items or layered to achieve a look of casual sportswear–helped total apparel sales reach $206.3 billion, a 1 percent increase over the prior year. Activewear retail sales accounted for $33.7 billion, representing 16 percent of the total apparel market in the U.S., and the active category has played a major role in the overall success of the overall apparel market since 2012.
Click here to read the full report from Sourcing Journal Online.