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Let's Talk Shop: Managing Fleet Graphic Accounts

Let's Talk Shop: Managing Fleet Graphic Accounts

Author: Lindsay Merwald/Monday, February 15, 2016/Categories: Industry News - Graphic

(Quoted from Charity Jackson and Sign & Digital Magazine. Full article here.)

It takes a lot of time and hard work to run a successful company. Businesses that utilize a fleet of vehicles in their daily operations often turn them into a source of advertising by purchasing vehicle wraps. Whether they fully wrap their fleet or choose spot graphics, setting up and maintaining this advertising is time consuming for the business owner.

Over the years I've realized that the companies and suppliers I order from most are the ones that make it really easy for me to do so. We try to apply this same idea to our own daily operations.

With existing customers we set them up on payment terms, stay organized to speed up reorders, and push their job through production by keeping their wrap materials in stock. With new customers we have to spend a little more time gathering their information, but part of our sales strategy is making it as easy as possible for them to create a new working relationship with us.

So how does this specifically apply to fleet graphics? A company operating a fleet of vehicles wants ease of ordering and consistency from their sign company. Competitive pricing is a factor as well, especially initially, but the importance of cost is often eclipsed by the other factors.

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