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Your Baby is Ugly

Your Baby is Ugly

Author: Lindsay Merwald/Monday, March 21, 2016/Categories: Industry News - Textile

(Quoted from Marshall Atkinson at atkinsontshirt.com. Full article here.)

That’s right I said it.  Bring the hate.

And by baby, I don’t mean your offspring.  I mean your t-shirt design, embroidery idea or product plan for your new apparel line.  Whew.  Are you sure you are going with that?
This is something that nobody is going to tell you.  Especially your apparel decorator.
Why you ask?
Well, basically they just want to produce the order and get the business.  Even if it is only for that one time when you order.  Because you know.  Your baby is ugly.  There won’t be a reorder…they just can somehow tell; but they are just too polite to tell you.
The standard mantra long used in this industry is “We don’t have to wear it.”
They might hint at the ugly baby a little bit.  If you hear something that sounds like, “Have we told you what a great art department we have?”  That’s a nudge in the right direction.  Not that you are listening.

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