(Quoted from Marshall Atkinson at atkinsontshirt.com. Full article here.)
The Inferno is the first part of Dante Alighieri’s famous story, the Divine Comedy, that you were forced to read in high school literature class and have since long forgotten. In the tale, Dante is journeying through hell, and is guided by the poet Virgil. To get to hell, he passes through nine circles of suffering.
To liberally borrow a metaphor for this article, that’s not unlike what it feels to have registration problems on press with a deadline looming. As t-shirt printers, we’ve all been there. That image just won’t register. It has to ship in three hours. You’ve got a crew standing around while you work your magic. Your scalp has small bloody circles appearing as you pull your hair out.
Before you just crank down on the squeegee pressure to solve your problem like a rookie, or worse, storm up to the art room like a maniac; settle down and check these nine common problems and see if they show up in your shop.
A good bit of the time these challenges are preventable…
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