Everyone Is Not Your Customer
Author: Lindsay Merwald/Monday, April 11, 2016/Categories: Industry News - Textile
(Quoted from Marshall Atkinson at atkinsontshirt.com. Full article here.)
One of the greatest things about the decorated apparel industry is the diverse spectrum of customers that we can appeal to for our services. We literally can do anything for anybody. This is such a true fact that I think a lot of shops get lost when trying to figure out who they should be marketing to in their area.
I’ve asked plenty of shop owners this question: “What is your perfect order?” A good chunk of them will come back with the “Oh, we’ll take anything! We sell to everyone!”
Does that sound like you?
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