Ink Market Trends – Part 1
Author: Lindsay Merwald/Thursday, May 12, 2016/Categories: Industry News - Textile
(Article by Kieth Stevens, International Coatings, was recently published in the April 2016 issue of Impressions Magazine. Full article here.)
When it comes to screen printing — specifically inks — I am often asked, “What’s new?” or “What’s trending?” My initial thoughts are, “What has been forgotten?” or “What hasn’t the customer seen?”
Then, I reflect on discussions I’ve recently had with customers, what I’ve seen in stores and what I’ve discussed with our research-and-development department.
The answers often are easy, but sometimes they’re not, because as soon as I think I have an understanding or clue of what’s ahead, I’m blindsided by what I see on the streets or retail racks.
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