(Quoted from Marshall Atkinson at atkinsontshirt.com. Full article here.)
There is a quote attributed to the Chinese philosopher Confucius that reads, “He who chases two rabbits, catches neither.” Meaning, it’s vital that youfocus your attention on one primary target.
Think about your shop for a second and your customer base.
Are you chasing one rabbit, or a field full of customers hopping all around? Imagine how much simpler and easier your business might be if you winnow down your customer base to just one type.
One rabbit to chase.
That rabbit could look or move anyway it wanted…but it’s going to be easier to hunt as the distractions of all of the other types of rabbits will fade away. It will become your core focus.
Click here to read the full article from Marshall Atkinson