Baby, it's Cold Outside
Outerwear has become more popular as people have started to wear it for leisure and everyday activities.
Author: Lindsay Merwald/Friday, August 12, 2016/Categories: Industry News - Textile
(Quoted from Lon Winters and the August 2016 edition of the Printwear Magazine. To read the full article, click here or download the PDF below.)
When it comes to apparel, people have long experimented with what they wear in their free time, in the office, for exercise, and outside in the evenings. Thanks to fabric technology and some of the performance properties introduced in wearables, multiple clothing styles have become acceptable in different environments. When you look at outerwear, it's not just what we wear int he field or on the way to work; it's by and large how people are looking at outerwear and how we incorporate it into our daily life.
Full article can be found here on page 50 or downloaded below.