Home > News

Sell the Sizzle

Sell the Sizzle

Author: Lindsay Merwald/Monday, August 15, 2016/Categories: Industry News - Textile

(Quoted from Marshall Atkinson at atkinsontshirt.com. Full article here.)
One of the age-old advertising mantras as been “Don’t sell the steak, sell the sizzle.”  You’ve heard that before, right?  That phrase is so intriguing I looked up who coined the term.  The answer is: Elmer Wheeler, and he was one of the pioneers of persuasion in marketing.  (More about his thinking at the end of this article.)
For a good number of decorating apparel shops, their marketing revolves around conversations about price. They are selling the steak and forgetting about the sizzle.

Click here to read the full article



Number of views (1305)/Comments (0)