(Quoted from Charity Jackson and Sign & Digital Graphics Magazine. Full article here.)

When I think about the sign suppliers that I order materials from one of the biggest factors is customer service. While pricing is of course kept in mind, it's the ease of ordering, the follow up on any special requests and the account management we receive from the sales reps that visit us.

Customer service, and being made to feel important, is a big part of all repeat experiences. For example, we'll return to a restaurant if it has exceptional service even if the prices are a little higher than another restaurant. We shop at Costco because they sell quality merchandise, keep track of our purchases and make returns really easy.

So what does all this have to do with selling vehicle graphics? Everything, actually.

My point is that good customer service and making your clients feel as important as they really are, is what keeps them coming back to you. One vehicle turns into two, which turns into a fleet over time. In this article we'll discuss some easy ways to improve your fleet account management before, during and after the vehicles are at your shop.

Click here to read the full article!