(Quote from Marshall Atkinson at atkinsonshirt.com. Full article here.)
In our shops we are always inundated with questions.  How much for this?  What about that?  Can you design me something for my event?  Always with my favorite instruction, “Just do something cool!”
Sometimes, there are challenges from our own staff too.  These often start with a litany of questions.  What are we going to do about that order?  So and so is sick, who is going to fill in?  That art didn’t get approved for that job today, does it still have to ship?
One way to cut through the fluff and get to the real meat of what is needed and solve the puzzle is to borrow a tip from the medical community: The Pertinent Negative.  Unless you are a doctor or a nurse, you may not have heard this term before.
I think it is perfect for our industry.  Let’s take a look.
Click here to read the full article!