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The Digital Eye: Designing and Printing Banners

The Digital Eye: Designing and Printing Banners

Author: Lindsay Merwald/Tuesday, September 27, 2016/Categories: Industry News - Graphic

(Quoted from Stephen Romaniello and Sign & Digital Graphics Magazine. Full article here.)
Banners are certainly a way of life in the print world. It’s helpful to know what design techniques work best in assembling long or tall formatted images. The horizontal banner is very likely the first thing a visitor sees when walking into a store. The banner sets the tone and ambiance of a space and impresses the viewer immediately by the quality of its design, and the impact of its graphics. The banner can also inform the viewer the name of the place, company or product. It may display a corporate logo, incorporate high impact photography or art and usually has some descriptive text. That's a lot to ask of a skinny piece of vinyl!

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