(Quoted from Marshall Atkinson of atkinsontshirt.com. Full article here.)
What is one of the number one growth area in the decorated apparel industry? Performance and Athleisure wear. The good news is that your shop can benefit directly from this boom by decorating on these trendier tech apparel blanks. Maybe you already are, and that’s great. There is better margin in them too; as they prove to be more difficult for some lesser educated or experienced shops to handle. I’ve talked to plenty of new customers over the years that left their previous decorator because the white ink turned pink on some red polyesters shirts (see the picture above – does this look like your handiwork?), and the printer didn’t take responsibility for the challenge.
Click here to read the full article from Marshall Atkinson