(Quoted from Marshall Atkinson and atkinsontshirt.com. Full article here.)
Last week I spoke to a shop owner that completed a rush contract screen-printing order. It was a simulated process, two location job for a repeat customer. They do work for them constantly, and this particular job had to go out in a hurry. The client’s artist sent them the art, with each of the colors for the files already separated.
Because of the rush, and the fact that the client sent separated art, the shop neglected to send an art approval confirming the image. The art department didn’t think to verify the separations matched the provided mock up. The problem the shop faced was that an item in the design separations was the wrong color. Nobody caught the mistake until it was out the door and already on an UPS truck. Ut oh.
So what do you do now, my client asked?
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